Netflix
This case study aims to identify the area for improvement in the Netflix mobile application by implementing Nielsen's 10 heuristic laws to enhance the user experience and increase usage of the application.
Timeline :
2 days
PLATFORM :
Android
Heuristic Evaluation
About
Heuristic Evaluation
Heuristic evaluation is commonly used in human-computer interaction (HCI) and user experience (UX) design across industries such as software development, web design, mobile app development, and product design.
Heuristic rating
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#1 Visibility of system status
The system should update users on their actions' status.
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It shows the remaining time and also the continue watching section. Users get a good idea of where they left last.
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It also shows the status of the download and how much has been downloaded
10 Principles of heuristics
Visibility of system
status
Match between system and the real world
User control and
freedom
Consistency and standards
Error
prevention
Recognition rather than recall
Flexibility and
efficiency of use
Aesthetic and minimalist design
Help users recognize, diagnose, and recover from errors
Help and documentation
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#2
#3
#4
#5
#6
#7
#8
#9
#10
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#2 Match between system and the real world
The system should integrate real-world elements to enhance user connection.
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The icons on the bottom bar are highlighted according to active destination
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Icons is entire platform seems similar to the real words.
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Recomendation :
Implementing a "previous " button in the video player to enhance user convenience for the seamless navigation
#3 User control and freedom
Users may accidentally choose system functions, so clear "emergency exits" should be marked to allow easy exit from unwanted actions.
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Netflix lacks a " previous" button, so if you accidentally tap " next episode" you have to return to the full episode section to reverse action.
Recomendation :
Implementing an option to preserve search history according to user preferences.
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#6 Recognition rather than recall
Reduce user memory load by keeping objects, actions, and options visible. Users shouldn't need to remember information across different parts of the dialogue.
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Th app does not retain search history unless the video is opened.
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#4 Consistency and standards
User should not have to wonder wherther different words, situations or actions means the same things follow platform conventions.
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Followed established conventions and maintain consistency throiugh the interfaace to avoid confusion.
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#5 Error prevention
The system should keep the user in the loop by informing them of the status of their actions.
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Netflix make sure to provide users with a confirmation option before they commit to the action
Recomendation :
Implementing a nested filter system for more precise content refinment.
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#7 Flexibility and efficiency of use
Make your design flexible, to deal with variety of situations making it easier for users.
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Netflix lacks multiple filtering options in its application, which can make searching for content more challenging.
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#8 Aesthetic and minimalist design
Make your design flexible, to deal with variety of situations making it easier for users.
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The content is cluttered-free, and the user can present a view of titles in different sections.
Takeways
How application woks?
Understanding the functionality of an application and the methods for issue identification are essential aspects to consider.
How to work on problems ?
Effectively brainstorming and addressing business and user-related challenges to find ideal solutions.
How to improve a design ?
If applicable, present design improvements or concepts that address the identified issues and enhance the user experience.
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#9 Help users recognize, diagnose, and recover from errors
Error messages should use plain language (no code), clearly state the problem, and offer constructive solutions.
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The app offer a popup message for reconfirming thea ction when one needs to conduct an action that required crucial confirmation.
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#10 Help and documentation
Help should be easily accessible and should contain all relevant data that the user might while using the system.
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Users of Netflix have alternatives like calling or chatting for support and assistance.
